Ep 33: The OOVA Story with Amy Divaraniya
Fertility Forward Episode 33:
Sometimes in a woman’s fertility journey, they can feel completely overwhelmed because their body is failing them. Often times they also carry a pang of internal guilt, which they are fighting with constantly, and then on top of that they have no idea what is really going on because they simply lack the knowledge. Their bodies are a black box. Today on the show we are excited to welcome Dr. Amy Divaraniyam, whose mission it is to help shed some light into what is happening inside a woman’s body and the reproduction system. Dr. Divaraniya is the CEO and co-founder of OOVA, a women’s health company. She has more than 10 years of experience as a data scientist and has both lead and published original research in the area of personal genomics and biomarker discovery. Her incredible understanding of biology and being able to apply complex analyses have lead to innovative projects in the healthcare space. In 2017, Dr. Divaraniya chose to end her career as a data scientist and devote herself to improving women’s healthcare. After facing her own struggles with conceiving her son, she decided to build a solution to help women having difficulty getting pregnant. Today, Dr. Divaraniya and her team have built the first at-home test, The OOVA, which measures multiple hormones through urine samples and provides personalized results and insights on a women’s fertility. As a response to COVID-19, OOVA has done an early release of their product. OOVA has resonated with many women and clinicians and is now being adopted by fertility clinics and hospitals across the country.
Rena: Hi everyone! We are Rena and Dara and welcome to Fertility Forward. We are part of the wellness team at RMA of New York, a fertility clinic affiliated with Mount Sinai Hospital in New York City. Our Fertility Forward podcast brings together advice from medical professionals, mental health specialists, wellness experts, and patients because knowledge is power and you are your own best advocate.
Rena: We're so excited to welcome to Fertility Forward today, Dr. Amy Divaraniya, the CEO and co-founder of OOVA, a women's health company. She has more than 10 years of experience as a data scientist and has both led and published original research in the areas of personal genomics and biomarker discovery. Her solid understanding of biology and being able to apply complex analyses have led to innovative projects in the healthcare space. In 2017, Dr. Divaraniya chose to pivot her career as a data scientist and devoted herself to improving women's health care . After facing her own struggles with conceiving her son, Dr. Divaraniya decided to build a solution to help women having difficulty getting pregnant. Today, her and her team have built the first at-home test, OOVA, that measures multiple hormones through urine samples and provides personalized results and insights on a woman's fertility. As a response to COVID-19, OOVA has done an early release of their product. OOVA has resonated with many women and clinicians, and is now being adopted by fertility clinics and hospitals across the country.
Rena: So, Amy, Dr. Divaraniya, welcome. We're so happy to have you on. And I think, you know, that's such a plethora of information to start. So I would love to have you explain to our listeners, what is OOVA?
Amy: Sure. First of all, thank you so much for having me. What is OOVA? I guess like it kind of stems from the struggle that I had when I was trying to get pregnant. The one piece that was missing from my entire journey was I didn't have any information about my cycle and I had no idea what was going on. So when you add this layer of like, first of all, you're feeling completely overwhelmed because your body is failing you and you have this like internal guilt that you're fighting constantly, but then you don't have any additional knowledge. You have no idea what's going on. Your body's a black box. And so what we wanted to do with OOVA was really start shining some light into what is happening inside of our bodies. So our reproductive systems are dictated by hormones. So what OOVA does is actually quantitatively measures progesterone and luteinizing hormone through urine and tracks that data over time. It's really important for us that the test is completely personalized. No two women are the same so why are we being compared to some standard threshold or that perfect woman who we all know really doesn't exist? So what it does is actually learn what every woman's personal fertility profile looks like, and then determines, but her most fertile days are, and then also confirms whether she released an egg or not not in this cycle.
Rena: So, and this is done... explain how this is done. Is it an at-home kit? Do you have to go to your doctor? Is it a bracelet? You know, there are so many things out there. How is OOVA different?
Amy: Absolutely. Yes, this is a completely at-home test. It's a urine based so it's not a wearable. The kit comes with 15 disposable cartridges. You basically, it works alongside a smartphone app. So you download the app, you have a pretty extensive onboarding process. We ask a ton of information about your reproductive health, your history. We feed all of that data into our algorithm and then we determine which days you need to use an OOVA test. So one of my big pain points was because I have irregular cycles. I never really knew what day to test on. So OOVA takes all that guesswork out and we tell a woman exactly what day to use an OOVA test . So on that day, she'll provide a urine sample on her test strip . She then waits 10 minutes, and then she scans that test strip using the camera on her phone. There's no attachment required.
Rena: That’s crazy!
Amy: Yeah. I mean, technology is amazing, right? Our phones are our little computers that we have in our hands. So we're really utilizing all of this high tech innovation that has happened on the technology front, but really applying it to women's health, which is a very underserved community. We’re finally, starting to build that up and bring this technology to that space. Everybody needs it.
Dara: So you're able to track consecutive days to see how your progesterone and your LH shifts and changes. And I'm assuming that, you know, from month to month, things can change, but you can over time, see the trends and find out when you're ovulating.
Amy: Exactly. So we're really accurate from cycle one as well because we capture what every woman's baseline levels are for those hormones. So that's really critical, right? Women can be super regular, but there could be variations that happen within a cycle and then cycle to cycle. So we want to capture all those variations and the main thing that we're trying to capture with OOVA is the trend that happens within a single cycle, and then see how that trend varies over time .
Dara: Oh, wow. Would this be great for all women? You know, of course I'm thinking in the back of my mind, like PCOS. Would it be great for everyone and who would it potentially not be great for?
Amy: Sure . So the side of me is like, yes, this is great for every woman. Right? But in reality, it's good for any woman that is very interested in her cycle, who has irregular cycles, women who have disorders, like PCOS basically any ovulation predictor kit that is on the shelf today that is not designed for this woman, OOVA would fit that gap.
Rena: And so does it give you a diagnosis? So say, you know, we've talked on our show before Dara and I, both of us have PCOS. So say I go off the pill and I have irregular periods or whatever. And then I start using OOVA now, does it give me a diagnosis or what do I do with that information once I've collected the data, because I don't know how to read it. I'm not a scientist.
Amy: There's a few questions in there. So let me try to address those ones in a way that would make sense. So what does the data that you're seeing, right? Not being a clinician. So what we do is when you scan your cartridge, with the phone , we actually do all the analytics directly on the phone for you to figure out exactly how much hormone is present in your sample. So if you're working with a clinician, they're going to get the quantitative LH and progesterone values every day that you scan. But if you're not, so if you're doing the self care approach, what you're seeing is a contextualized result. Are you in low high peak population? Have you released an egg this cycle? How many days post ovulation are you? We also provide you with a normalized hormone concentration for both LH and progesterone. So what we found is that a lot of women feel a lot of anxiety seeing the actual concentration because they don't know what those numbers mean. So what we do is normalize it on a scale of zero to 100. So you can see what their relative shifts are day to day. And then we provide you with a daily action plan. So we view used fertility in a very holistic way. So I believe that nutritional, your nutritional health, your physical health and your emotional wellness, all tie into how your cycle is working.
Amy: So we actually provide daily action plans to instill that sense of control back into your journey. We believe that, and that's all kind of driven by the data that we're capturing every single day. Now, what do you do with that data? I mean, we don't provide that diagnosis, so we're not a diagnostic test. So I will not say that you have PCOS. However, if you are working with the clinician and they're with a provider, they're going to see the quantitative levels on a day-to-day basis, and then they can help, that can help guide a diagnosis for you. So with PCOS, it's such a misdiagnosed disease because it's so multifaceted. OOVA at least provides that objective piece of data to help confirm the diagnosis.
Dara: And is it disseminated via an email or on your app? Is there someone live that you speak to that gives you that information?
Amy: So it's , it's pretty seamless. If you're working with the clinician, the clinician will actually provide you with their clinic ID, you enter that into our app and then they automatically, the data's automatically ported it to them in real time . So literally when you scan the test, they get the quantitative levels that second too.
Rena: Well, so for so many of our patients, so we, you know, work with fertility patients, so now can you, by clinician, would you mean their reproductive endocrinologist ? Like this would be additional data for the REto have that they wouldn't normally have had, or it's more data for them to get?
Amy: A hundred percent. So this is, so if you think about it, like typically if you're going through an RE, they're doing regular blood draws, but traditionally those women are on some sort of medication or some intervention. So that, that hormone data is kind of tainted in a way, it's influenced by some medication. So with OOVA though, let's say you're going to an RE, but before you want to start any medication, you want to see what your hormones are doing? This is great to at least get that baseline trend so then the doctor knows what interventions start with next.
Dara: So I'm assuming it could be for an RE or an OBGYN as a starting point. I think that's great.
Amy: Yeah. So that's how we had envisioned it. But now with COVID REs are getting really creative with the utility of OOVA because this data is, it's never been available before. So now we're finding that OOVA is actually being utilized for supplementing natural FETs, timing out inseminations. It's actually also being used for surrogacy. There's so many utilities for OOVA now that we didn't even envision and doctors are just getting very creative because the data is so unique.
Rena: That's incredible. It sounds like, you know, I often use the analogy of a puzzle with my patients and tell them, you know , if they're feeling really frustrated, maybe they've had another, I don't like to use the word fail, but an IUI that didn't go how they want it, or an IVF cycle that didn't yield the results they wanted. You know, I always say everything's always a piece of your puzzle and it's always data that your doctor is using to put in there to guide you to the next steps and get you to where you want to go, which is usually a healthy live birth. And it sounds like OOVA gives you so many pieces of data information, and really is such a valuable piece of your puzzle, okay, this is what's going on with me here are my hormones and a ton of additional data that you're kind of doing the work and coming to the doctor or clinician with already.
Dara: And also with the convenience of doing it at your own home? Talk about perfect timing. I'm like if people can't make it to their doctor's office, like how great is that, that they can be doing it in the convenience of their own home, not through needles, through a simple urine test, which, I mean, I checked out the site and I'm like, I love it. Id love that you guys are very specific with like the first thing in the morning your urine’s the strongest. It's the same thing also, you know, when you check to see if you're pregnant, it's the same thing. Like the, the morning test is, is often the most concentrated, but just the convenience of it is, is so wonderful.
Amy: Yeah, exactly. I mean, I think women are, isn't it about time that we don't have to go in and get pricked every day? I think we need to start accepting that this is not the norm anymore and let's change that. So this is the first step that kind of redefining normal.
Rena: Empowering women, you're really giving them a very powerful tool to take their fertility into their own hands.
Amy: Yeah. So actually at the end of a cycle, what we provide a woman, let's say she's not working with the clinician, we give her a report that shows her what her hormone trend actually looks like. And then we also allow you to overlay that textbook curve and what we're finding with our data and we launched this at the end of April, we have several hundred women have already gone through this, we're finding very few, if any, actually meet that typical LH and progesterone surge, like that typical curve. Barely any woman is following that. There's so much fluctuation that happens. So what we really want to do is acknowledge that every woman is unique. You may not be perfect and it's okay. That's actually normal. So we're really trying to instill that sense of empowerment back into a woman’s fertility journey.
Dara: I love how you said that even like, what is perfect against the norm? I don't think that's the norm per se.
Amy: Exactly. I mean, the normal was defined back in 1960 with like women who were in their early twenties, peak fertile time, and you have regular cycles. You haven't had all this trauma happen to your body over the past, like the next decade of your life. There's a lot that happens.
Dara: I was gonna say, even with the times, I feel like with extra stress, that alone has changed our hormones, I'm sure.
Amy: Exactly. And why are we being penalized for wanting to further our careers and do further education? I don't think that's fair.
Dara: I'm with you.
Rena: What if you're someone though who's not, we’ve spoken a lot about how this can be used for someone, you know, more trying to conceive or sort of check their fertility markers. What if you're someone who's not there yet? What if you're maybe younger? You're just late teens, early twenties and you just kind of want to get a gauge, Hey, what's going on? Where are my hormones at? Is this also helpful for somebody like that that's not thinking about having children, but just wants to know a little bit more about their body?
Amy: A hundred percent. So we're finding that a lot of women are using OOVA early in their relationship to kind of mentally prepare and are they going to have difficulty in the future or not? Are my hormones behaving normally or not ? And I think that's a really smart thing to do because right now, if you start thinking about how to plan your fertility, the only option that kind of comes to mind is egg freezing. And that's not the only thing that you can do. You’re egg freezing cause you don't know what's going on internally, but you don't know if you're actually going to have trouble or not in the future. And at least OOVA gives you some insight as to what hormones are behaving today. And if they’re already a little off, you can at least start preparing mentally like, okay, I may not have the best chance in the future or I may have to do some intervention. My LH is a little high and like maybe I can do something now to start to reduce that. There's a lot of things that you can do before you start to get pregnant or before you start trying to get pregnant.
Dara: And I think also just the idea that, we've spoken about this a lot, Rena and myself, how like women want to feel like they have control or empowerment. They can, you know, some, some sort of attachment to what they're going through. And a lot of times you go to a doctor and they give all this information and all these things that you don't have control over. This is great to know that you can do this on your own and feel like you're empowered. And it's great for women. Let's talk about men. I know this is a fairly young company, but have you thought about any type of tests for men?
Amy: Yeah. There's so many things. Like the great thing about our tech is that it's really biomarker agnostic so we can utilize our technology on so many different fronts. Right? All we have to do is change the test strip inside of our cartridge and then we can measure a different biomarker . So yeah, we have plans to expand down into women's or men's health, other areas of women's health as well. And then even going out into infant health and chronic disease as well,
Rena: Where would you buy? So say I want to get OOVA, how do I purchase it?
Amy: We're currently only available on our website. So oova.life. We just rolled out a subscription plan and there's a lot of different options. We are also FSH-LA elegible if that helps. And then also if your, your clinician is an OOVA provider, they'll probably push you over to our website to purchase it with their clinic ID.
Rena: And what's your price point?
Amy: So this the OOVA kit, which comes with a handle holder and then a month supply of disposable cartridges, there’s 15 in a box is $199.99. And then the refill kits, which is just the 15 cartridges is $169.99. But if you do the subscription, it comes out to around $150 per month.
Rena: So it's not crazy. It's not thousands of dollars, you know, it's definitely manageable.
Amy: Right. Well, I know the key thing is that you're getting two hormones in one, right? So you're , and the thing that like a lot of tests are like, okay, use these LH strips first half of your cycle, the progesterone strips in the second half. We don't do any of that. We're measuring both hormones in one every day that you use an OOVA test. So you're getting both hormone measurements every day.
Dara: And access to the online app with all of your data. So it's, I think you'd get a lot for that price for sure.
Dara: What do you see in the future for OOVA? I know you'd mentioned briefly the expansion in terms of men’s health and pediatric health, but yeah. Any , anything else that you see yourselves , anything specific that you want to share?
Amy: Yeah, I mean, so our plan in the near future, I would say in the next like three to five years is to really expand out into women's health. So we want to start branching out into postpartum care, tracking a pregnancy. You actually have a lot of women that are using OOVA early in the pregnancy because they can measure their progesterone and ensure that it's staying elevated to reduce the chances of miscarriage.
Rena: Oh, that is so , so just like they're doing a fertility clinic but at home with no needle .
Amy: Exactly. Women are so smart and they're so creative. I don't think we give women enough credit, to be honest.
Rena: I agree. I have to say, you know, since RBG passed away a few days ago, I've been seeing a bunch of memes come out about her. And I just, I love it, all this female empowerment and you know, women taking charge. And I don't know , I got a little bit emotional. Um , I think it's definitely an emotional time right now, but just sort of seeing it and feeling really like, okay, you know, I'm a woman hear me roar kind of thing. You know, I want my daughter to grow up and see other people like her and believe she can do anything. And I feel really proud. I feel like women are finally really taking things into their own hands. And we're saying, you know, we don't need a man to do this for us. We can do it. We're smart. We're capable. You know, I think Dara and I are lucky that, you know, we often talk about the people we meet in this space are usually other women that have gone through this themselves, you know, similar to you and then found a gap found like, well, why didn't this exist? Okay. Now let me just create it. And I think that's amazing.
Amy: Yeah. You really want to take it into your hands. And to be honest, we built OOVA with myself and then my partner’s wife in mind. What is the one piece of information that I would want if I was going through this? And when I was going through this, like what was missing and we fed all that into our app and into our platform. So if something's off, it's probably because I feel like it was missing and not necessarily by design if that make sense? So we're still active in getting feedback from people because everyone has different gaps that they're experiencing. And we've actually gotten amazing feedback from women about other features that they want, that we’ve quickly been rolling out. So we're very open to getting that feedback from our users and our clinicians. But Dara, to go back to your question, like, where else do we want to go? Definitely tracking pregnancy postpartum care. I remember when I delivered my son, I went back for my six week visit. My doctor did her checkup and then she's like, okay, get dressed. And then come back to my office. And I'm terrified because I had a very difficult delivery as well. So I'm terrified. I was like, I've never seen her office. Something's wrong. She sits me down. And she was like, all right , we need to talk about what birth control you want to go on. And I was like, I don't want to be on birth control right now. I'm nursing my son. I'll be careful. I'm not going to get pregnant in the next year. We're fine. But she was very serious about that. So what we've actually found is that women have been using OOVA to help kind of figure out what's going on with their cycle and making the decisions that they want, that they need to postpartum. But I think we can get even better at that. And then also possibly detecting postpartum depression before it actually hits. There's a lot of markers.
Dara: That's what I was going to ask. I was going to ask, the first thing that came to my mind when I was thinking of postpartum was certain hormones that are related to mental health. So I think that's the, both, I didn't wouldn't have thought both of them, but those are two wonderful potential ideas for the future that, you know, it's not just getting pregnant. It's pregnancy and postpartum too. It's women's health as a, as a whole, as a package. That's great.
Rena: Same , you know, I think oftentimes people forget, they think, okay, one thing , you know, they try so hard to get pregnant and they feel like once they're pregnant, everything else kind of melts away and there's rainbows and butterflies, and that's only the beginning of your journey, right? Then, you know, you have to deal with potential perinatal anxiety and depression, and then postpartum depression. It really is kind of a lifelong thing, right? And so I think to find something that is into the continuity of care, I think is important instead of saying like, okay, you're pregnant. Bye. See you later. Like, no, that's great, but let's also make sure you're fine through pregnancy and beyond, because I think that's your journey, right? And so I love that you guys are also exploring that.
Amy: Absolutely. I mean, exactly as you said, like the mental stress that comes with infertility never leaves you it's always there. So if we can try to ease some of that in a woman's life, long journey, cause fertility, isn't just about trying to get pregnant. It's really your hormones throughout life.
Dara: I'm thinking also about menopause. I'm like this, it could be extended all the way to menopause.
Amy: Yup . That's the plan. So the plan is honestly to start from like figuring out what birth control to take so you're not doing this trial and error business all the way to menopause and everything in the middle.
Rena: That's awesome. And it seems Amy and I had spoken a little bit before this, and I know from our prior conversations that, you know , she really is so caring about trying to figure out how to make an OOVA community and link people together. And it just seems like such a wonderful community to connect people and not say , okay, here's a test, see you later, but okay, let's figure it . You know , how can we connect people using the same thing, you know, because it's scary and it's not, if you're in a heterosexual relationship, your male partner may not understand what you're doing and how stressful that is. And you don't want to put that on them. You know, you want to find other people who are in a similar situation. And so I think that can be such a strong source of support and such a necessary part of the journey too. And it just seems like you're very aligned with that, you know, as a brand also, which I love.
Amy: A hundred percent and like going back to the partner piece, we're actually figuring out ways to bring the partner into the journey as well. So for example, now, if a woman is in her peak and it's time to do what you need to do, we actually want to send a notification to the partner so that they can come home with something like flowers or something.
Dara: That's brilliant. So it's not coming from the woman. I mean, a lot of times the stress of a woman having to be like, I think it takes a lot of the pressure, so they both know, but it, it's, they're notified separately. I think that's great.
Rena: That's great. I love it. You're setting them up for success. I feel like you should have the women when they sign up, check a box, it's like, please send my partner notification to either bring me a) flowers, b) dinner or c) a massage d) mani-pedi, like whatever so you can choose from a menu of what you want so your partner delivers
Amy: Yeah definitely do that.
Rena: Yeah. I love that.
Amy: Yeah. This is going to be rolled out in our next update. Yeah . We're, we're getting very creative on how to get the partner involved because I can't tell you how many times I texted my husband, like I think it's time.Please don't be late today. And when he gets home, like, hurry up, eat dinner. Let's go. Let's go. Let's go.
Rena: I hear that all the time. Then people are like, Oh, my partner is so frustrated . They don't get it. And I love that you're really setting them up for success. Love that really, really smart.
Amy: Thank you.
Rena: That's wonderful. And then I think I was thinking before too, so do you have to be off the pill to use OOVA?
Amy: It depends on if you're on a hormonal birth control or not. It does influence the results because if you're on hormone levels. Yeah. I mean , I'll, I'll leave it at that. It depends on what birth control you're on,
Dara: But that I'm assuming in the beginning it was a questionnaire to fill out and that they can give you the you could get the right advice if you are on any specific medication that may interfere?
Rena: Got it. And then could you, you know, we talked about collaborating with your fertility clinic on it. Would you also be able to collaborate with your GYN on this too as a clinician?
Amy: Absolutely. Yeah. I mean, we aren't working in silence, right? Even in medicine, you're not working in silos, so yeah. You would enter in whatever clinic IDs you want into your phone and they would all get access to your data.
Rena: So is there anything else that you think users or listeners would need to know or want to know about?
Amy: I mean, like I said, we just rolled this out at the end of April. So we are actively bringing on clinicians. If you want to use OOVA and if you want your clinician to kind of get on board with OOVA, there's a form they can fill out on our website. You can direct them there and we're happy to continue the conversation and get them on board so that they can see your data in real time . I think that's really critical just to get the most value out of the information. But if you don't have a clinician on board, those reports that we provide at the end of each cycle, you can share with your clinician. And it's informative just with that as well, because you'll see what your LH and progesterone trends look like, and they can take the next step. So we've been really conscious about the data that we provide, because we want to ensure that when a woman uses OOVA and goes to a doctor, they know what to do next rather than be like, all right, let's put this data to the side. We're going to go on with our own protocol.
Rena: It sounds like almost, if you're someone who maybe you're trying to conceive, you're kind of in a period of like, Hey, I'm supposed to give it, you know, let's say six months to see what happens at home then this would be really helpful data. Because then if you do end up at a fertility clinic, you'll already have six months of baseline data to bring, which will almost put you ahead and able to move forward more quickly because you'll say, okay , here's all my data. And they can look at it and discuss your options instead of sort of starting at zero.
Amy: Exactly. That's really what we designed this for because if you, I mean, I have notebooks and photo albums full of my clear blue strips, which always gave me negatives. That's not useful. But now if you had months and months of your trends showing that, okay , my LH is not peaking . My progesterone is staying super low that's indicating you’re not ovulating, or you have low reserve . There's so many things that you can pull out of that information. So they'll know what to do next rather than just be like, let's just start from scratch.
Rena: I think that's great . And I think especially, you know, we deal so much with, you know, feeling out of control and guilt and feeling like our bodies aren't working. And so for those people who are at home and feeling so frustrated that they're getting the negatives to feel like this is something so proactive they can be doing with the process, I think is so helpful mentally.
Amy: I Completely agree.
Dara: I think we have a lot of information. I'm very eager to spread the word about this fabulous company and how we usually like to end our sessions are to ask you what you are grateful for at this very moment. So, Amy, what are you grateful for?
Amy: I am super grateful for my son. He’s now 2 and I mean, the journey with him has been amazing. Obviously conceiving him was really difficult, but to say that each one of those hard days was worth it, it's a complete understatement. COVID has been somewhat of a blessing us because my husband and I have gotten to spend so much time with him, but we probably never would have otherwise. So it started in March. That's when he actually started talking he's exposed to three languages every day. So it was a little slow in the speaking part, but we were there for like the first full sentences and the first like phrases instead of just pointing. And it's just been amazing watching him grow and learn. He's now my new parrot.
Dara: What a blessing.
Rena: I love that. That’s really nice. Just silver lining from such a difficult time.
Dara: So Rena , I have a feeling what you're grateful for. I wish people could see who is hanging out with Rena right now, but I'm sure she could fill everyone in.
Rena: So I guess the same vein as Amy, over here, we have a surprise guest appearance today. I think I've shared on the show before, my daughter, Sari, who’s almost 4. She was conceived from IVF and I am a single parent struggling with COVID like and the new normal, like many of you. So we are in the first few days of her zoom school, and she is here a little early for zoom school. And so I'm so grateful for her and her light and also grateful to amazing colleagues who aren't irritated by this. You know, my, my type a side thinks this is like the worst thing that could ever happen, but it just is what it is. And we have to just kind of roll with it. And so thanks for letting a four year old little girl join our podcast today.
Dara: That voice, those sounds never get old.
Amy: Yeah , they're amazing.
Rena: So Dara, what are you grateful for?
Dara: I, I'm definitely going to add that I'm grateful for my two IVF daughters, my eight and 10 year olds and also, yeah, during COVID I think it was such a blessing to have those moments that we would have missed, you know, if we didn't have that opportunity to be together 24 hours a day, seven days a week. But to add to that, what I was thinking today as I was coming on to this recording was just like the power of technology and innovation. And then on top of that, that layer of like women in technology, I am like anti-tech in terms of, I don't understand it. I don't know how to create it. I'm learning how to utilize it, but I'm in such awe of where we've come in such a short amount of time. This is brilliant that you've been able to innovate something so outside the box, but something that really makes sense. I mean, the fact that you have the idea to expand it towards women's health as a big umbrella also adds another layer of, of something that I'm really excited for. So Amy, we are thrilled to have met you. We are thrilled to hear what you've created and we cannot wait to see what becomes of this. We have high hopes. We know this is going to be something wonderful.
Rena: I think it's awesome. Thank you so much for coming on and tell our listeners again, your website, where they can go to find out more?
Amy: Sure, it's www.oova.life
Dara: Thank you so much for listening today. And always remember, practice gratitude. Give a little love to someone else and yourself. And remember, you are not alone. Find us on Instagram @fertility_forward. And if you're looking for more support, visit us at www.rmany.com and tune in next week for more Fertility Forward.